Colgate partners with GenM to support menopausal women’s dental health.
- 28% of post-menopausal women risk tooth loss within five years.
- Products include advanced gum care and deep-clean toothpastes.
- The range features the MTick symbol for menopause-friendly products.
- Retailers like Tesco and Boots will carry the new dental range.
In a groundbreaking collaboration, Colgate and GenM have introduced a range of dental products designed specifically for women experiencing menopause. This initiative acknowledges the unique dental health changes that menopausal women face, addressing them with scientifically-backed solutions.
Statistics reveal that 28% of women post-menopause could potentially face tooth loss within five years. Understanding this pressing issue, the partnership aims to provide effective dental care products that cater to these challenges and help in maintaining oral health.
Among the new offerings is Colgate’s Total Advance Gum Care Toothpaste, which boasts 24-hour bacterial defense targeted at preventing gum problems and safeguarding sensitive teeth. Another addition, the Total Advance Deep Clean Toothpaste, is designed to reach difficult areas in the mouth, offering a cleaning action that is claimed to be three times more effective than traditional fluoride toothpaste.
These innovative products will bear the MTick mark, GenM’s newly established symbol, which signals menopause-friendly items to shoppers looking for reliable and effective solutions. This symbol aims to enhance the shopping experience for women by easily identifying products that are considerate of their unique needs.
Available across major UK retail outlets including Tesco, Morrisons, and Boots, these products will now be accessible to a broader audience. This expansion into mainstream stores underscores the commitment to supporting menopausal women by making these specialized products readily available. Furthermore, other retailers, such as Sainsbury’s, have joined GenM’s menopause network, showing a growing recognition of the importance of supporting women through menopause across various business facets, from product development to marketing.
The collaboration between Colgate and GenM marks a significant advancement in supporting menopausal women’s dental health.
