Nigella Lawson, famed for her culinary expertise, is reportedly set to shine in Greggs’ festive ad campaign, securing a six-figure deal.
- The iconic TV chef, known for popularizing Christmas treats, was recently seen filming with Greggs in West London.
- Speculations suggest Lawson could influence Greggs’ seasonal menu in addition to starring in the advertisement.
- Filming took place in a beautifully decorated setting, capturing the festive spirit alongside Greggs products.
- This collaboration is anticipated to bolster Greggs’ brand, aligning with Lawson’s influential culinary reputation.
Nigella Lawson, celebrated for her unique culinary flair, is rumored to be partnering with Greggs for their upcoming Christmas commercial. Reports indicate that Lawson has finalized a substantial six-figure agreement to become the face of this campaign, emphasizing Greggs’ festive offerings.
Recently, Lawson was spotted on location in West London, filming scenes for the advertisement while carrying a selection of Greggs delicacies. These sightings have fueled further speculation about her potential involvement in crafting suggestions for Greggs’ Christmas menu.
The advertisement shoot, set in a fairy-light-decorated location in Ealing, displayed a variety of Greggs’ treats, featuring hot beverages and sandwiches to highlight the brand’s festive range. Lawson, adorned with a wool coat and faux snowflakes on her shoulders, was seen departing from the set, adding to the festive ambiance.
The Newcastle-based bakery chain views this collaboration with Lawson as a strategic move to enhance its festive market presence. Known for her ability to significantly boost sales, as demonstrated by past endorsements like the surge in goose fat and waffle maker sales, Lawson’s influence is expected to resonate positively with consumers.
Further afield, Fentimans, a Northumberland botanical brewing company, has engaged Drummond Central for a new television campaign. This involves an animated character, Fentiman, advocating the brand’s superior soft drinks, supporting the firm’s distinctive market position. The ad will air on key streaming platforms, supplemented by social media engagement managed by O Agency.
This strategic partnership between Nigella Lawson and Greggs is poised to enhance the bakery’s festive appeal, leveraging Lawson’s culinary influence.
