Savage X Fenty has appointed Vanessa Wallace, a seasoned marketing expert from Nike, as its new Chief Marketing Officer (CMO).
- Wallace will oversee all aspects of brand marketing, including product marketing, media, creative initiatives, membership programs, and global communications.
- Her extensive experience at Nike, spanning 19 years and nine promotions, equips her with the insights needed to drive cultural conversations.
- Hillary Super, CEO of Savage X Fenty, praises Wallace’s innovative approach and storytelling mastery as pivotal for the brand’s global expansion.
- Wallace is eager to leverage her expertise to further the brand’s growth and challenge industry norms.
Savage X Fenty has made a significant move by appointing Vanessa Wallace as its Chief Marketing Officer. This appointment is indicative of the brand’s intention to strengthen its global marketing strategies. Wallace will be responsible for the entire spectrum of brand-related activities, encompassing product marketing, media management, creative direction, membership engagement, and global communications.
Vanessa Wallace transitions to Savage X Fenty after a commendable 19-year tenure at Nike, which included nine promotions and her most recent role as the North America head of brand marketing. Her background includes a Bachelor of Science in corporate communications from the University of Texas, where she also excelled as a member of the award-winning basketball team. Wallace’s formidable experience in brand marketing is expected to bring a fresh and bold narrative to Savage X Fenty’s marketing endeavors.
Hillary Super, the CEO of Savage X Fenty, expressed her support for Wallace, highlighting her as “an exceptionally talented marketer” capable of fostering cultural dialogues and connecting with consumers on a deeper level. Super emphasized Wallace’s innovative storytelling skills as a key driver in scaling the brand globally. This strategic addition is expected to further elevate Savage X Fenty’s standing in the competitive fashion industry.
Vanessa Wallace herself expressed enthusiasm about her new role, stating: “I am thrilled to join the team and continue building on the brand’s remarkable growth trajectory.” She is motivated to advance the brand’s vision, forge genuine connections with consumers, and persist in redefining industry standards. This appointment signals a pivotal moment for Savage X Fenty, aiming to catalyze its progression into a globally recognized and influential brand.
Vanessa Wallace’s transition to Savage X Fenty marks a promising evolution in the brand’s global marketing strategy.
