Two prominent womenswear brands, Nobody’s Child and Whistles, are preparing to establish permanent locations in London’s popular Covent Garden.
- Following a successful pop-up, Nobody’s Child is set to open a new flagship at 3 Neal Street, marking its largest store.
- Whistles will launch a substantial new outlet at 117 Long Acre, as part of its expansion strategy for prime locations.
- The new store launches reflect the ongoing transformation and attraction of Covent Garden as a key shopping destination.
- This move joins other recent store openings, showcasing the growing popularity of the area for retail expansion.
Two well-known womenswear brands, Nobody’s Child and Whistles, are gearing up to open permanent stores in the lively Covent Garden area of London. This development is anticipated to attract a significant number of fashion enthusiasts to this already bustling shopping district.
Following its successful temporary stint on Long Acre last year, Nobody’s Child is set to unveil a new flagship store at 3 Neal Street. The retail unit encompasses 2,044 square feet over two floors, promising a unique shopping experience. This marks a strategic expansion for the brand, which already operates stores in Soho and Spitalfields, in addition to various online retail partnerships.
In a similar vein, Whistles, a fashion brand with a broad international presence, is poised to open a new 3,669 square foot location at 117 Long Acre on September 11. This opening follows recent store launches in Manchester and Kent. Whistles’ decision is part of a broader initiative to establish ‘bigger and better’ stores in key locations, underlining Covent Garden’s significance as a retail hotspot.
The arrival of these two brands adds to the recent influx of new retail spaces by other notable brands like Finisterre and Axel Arigato, reflecting Covent Garden’s evolving landscape into a premier retail hub.
Jody Plows, CEO of Nobody’s Child, expressed enthusiasm about the upcoming launch. “After a successful pop-up on Long Acre last year, we knew Covent Garden was the ideal location to launch our third permanent site,” she stated. The choice of 3 Neal Street as their flagship location underscores the brand’s commitment to finding prime retail spaces surrounded by top fashion and beauty brands.
The impending store launches by Nobody’s Child and Whistles highlight Covent Garden’s status as a thriving center for fashion retail.
