Oatly has forged a new partnership with UK coffee chain Black Sheep Coffee, marking an expansion in its product offerings.
- The collaboration introduces a new 1.5-liter oat milk option tailored for professional baristas.
- This venture aims to reduce waste and improve efficiency for coffee outlets using large quantities of oat milk.
- Oatly’s expansion follows its legal victory allowing the use of ‘milk’ in its labeling.
- The partnership reflects Oatly’s strategy to be widely available wherever dairy products are used.
Oatly, a leading name in plant-based milk alternatives, has strategically partnered with Black Sheep Coffee, a prominent UK coffee chain, in a multi-year agreement. This alliance is part of Oatly’s vision to achieve greater market penetration by becoming the default oat milk option across Black Sheep Coffee’s offerings.
A notable innovation from this partnership is the introduction of a 1.5-liter oat milk pack, a first for Oatly within the UK market. This new size caters specifically to professional baristas who require larger volumes of oat milk daily, thus addressing customer demand for efficiency and waste reduction. The move underscores Oatly’s commitment to sustainability, as larger packaging size means reduced waste and turnover for coffee shops.
Bryan Carroll, Oatly’s General Manager appointed to expand UK partnerships, expressed the company’s goals, stating: ‘To achieve our mission to be wherever dairy is, we need to do more than just make best-in-class products. We also need to work with partners like Black Sheep to understand how best we can serve the needs of our customers. The 1.5L format was designed with professional baristas in mind.’ This statement highlights Oatly’s focus on meeting professional demands and enhancing customer experience.
The expansion of Oatly’s range comes on the heels of their successful legal battle against the UK dairy industry. Oatly’s right to continue using the term ‘milk’ on its packaging was upheld, providing legal validation and setting a precedent in the plant-based industry. This victory enables Oatly to strengthen its brand identity and market position as a legitimate alternative to traditional dairy products.
This strategic partnership and product innovation affirm Oatly’s forward-thinking approach and determination to become a staple in coffee shops by providing high-quality, sustainable oat milk alternatives.
Oatly’s collaboration with Black Sheep Coffee illustrates its strategic growth and commitment to sustainability in the plant-based sector.
