Ocado has partnered with Beano to launch a creative cookbook aimed at reducing food waste.
- The cookbook features family-friendly recipes with a playful twist on classic comic characters.
- Ben Fogle, an adventurer, is involved in promoting this initiative.
- Research shows a gap in conversations about food waste between parents and children.
- Supermarket changes like removing ‘best before’ dates are helping households manage groceries better.
Ocado is collaborating with Beano to introduce a unique cookbook designed to aid families in minimizing food waste. This endeavor reimagines classic comic characters through innovative recipes that are both engaging and educational. Adventurer Ben Fogle is a key figure in this initiative, adding charm and enthusiasm to the project.
The cookbook is set to be available in both print and digital formats starting September 27, featured in October’s edition of Ocado Life. It includes recipes that utilize commonly wasted household items like bananas and bread, making everyday essentials last longer. Options like ‘Nearly Gone-offee Pie’, ‘Bangers and Gnash’, and ‘Jammy Dodger French Toast’ inject humor and whimsy into sustainability efforts.
This project is not limited to the cookbook alone; it also encompasses educational components. Ocado and Beano have developed Beano for Schools lesson plans tailored for Key Stage 1 and Key Stage 2 students. These plans aim to educate young minds about cooking and food consumption responsibly.
According to new research by Ocado, there is a significant communication gap between parents and children regarding food waste. While 56% of parents report never having discussed the topic with their children, 37% of children express a desire to cook more with their families. However, encouragingly, 66% of parents acknowledge that their children are more informed about environmental issues compared to when they were the same age.
Recent developments in supermarkets, such as removing ‘best before’ dates, have contributed positively to this initiative. These changes have enabled approximately 25% of households to make optimal use of their groceries, reflecting a growing awareness and adaptation to sustainable practices.
Ocado and Beano’s creative endeavor signifies a pivotal step towards engaging families in addressing food waste effectively.
