In a strategic move, OnBuy is set to expand into 14 countries, leveraging a recent partnership with Google to enhance its platform.
- The Dorset-based company, recognized as Europe’s fastest-growing e-commerce business last year, will start its expansion in the EU, then target North America in 2025.
- OnBuy’s collaboration with Google is aimed at improving user experiences and operational efficiencies on its platform.
- This expansion is backed by a £2.5 million strategic investment acquired earlier in the year.
- OnBuy boasts a diverse retail network with over 40 million products, enabling rapid and cost-effective global scaling.
In a strategic expansion, OnBuy has announced plans to extend its online marketplace to 14 additional countries by the year’s end. Initially focusing on European markets, the Bournemouth-headquartered company plans to penetrate North America come 2025. This move underscores OnBuy’s standing as last year’s fastest-growing e-commerce platform in Europe, marking a significant period of growth and innovation.
The company attributes its ability to swiftly expand its global footprint to a new partnering venture with Google Cloud. Through this collaboration, OnBuy aims to enhance both seller and customer experiences while mitigating infrastructure costs. Improving site performance and streaming new revenue channels are key outcomes anticipated from this partnership.
Highlighting the platform’s success, CEO Cas Paton emphasized OnBuy’s unique position by stating, “OnBuy’s point of difference is the secret to our ongoing success. We balance seller and customer benefits to deliver an online marketplace that’s fair for all.” The agreement with Google is expected to build global customer awareness around OnBuy’s digital marketplace model which promises immediate cashback without involving third parties.
A substantial part of OnBuy’s success lies in its diverse retail network, from small local outfits to large-scale operations like Sports Direct, offering more than 40 million products. This extensive catalogue coupled with strategic partnerships enables the company to maintain low operational costs and promotes effective scaling.
Earlier this year, OnBuy secured a noteworthy £2.5 million strategic investment, indicative of the confidence stakeholders place in its ambitious growth trajectory. The ongoing developments position OnBuy as a disruptive force in the global e-commerce landscape, challenging established market leaders by offering a new, customer-centric shopping alternative.
OnBuy’s strategic international expansion, bolstered by its Google partnership, positions the company for substantial growth and innovation.
