One Stop, a subsidiary of Tesco, plans to replace its ‘Own Label’ products with Tesco’s ‘Core Own Brand’ items starting October 21, 2024.
- This strategic shift is expected to enhance the customer experience by offering high-quality and trusted products.
- Franchise partners of One Stop will benefit from a more comprehensive range of products due to Tesco’s brand leverage.
- The transition will also extend to rapid delivery platforms like Deliveroo, Just Eat, Uber Eats, and Snappy Shopper.
- Stephanie Wood, Managing Director of One Stop, highlights the potential for an elevated customer experience and community service.
Starting October 21, 2024, One Stop will begin the replacement of its ‘Own Label’ products with Tesco’s ‘Core Own Brand’ range across all its stores. This transition is not just limited to physical stores but will also be available on various rapid delivery platforms such as Deliveroo, Just Eat, Uber Eats, and Snappy Shopper. This strategic move is poised to enhance the product offering, aligning One Stop’s offerings with Tesco’s high-quality, trusted brand.
Stephanie Wood, Managing Director of One Stop, expressed enthusiasm over this shift, stating, “This is an incredibly exciting time for us. The Tesco Core Own Brand range will not only elevate customer experience with high-quality, trusted products, but it will also enable our franchisees to offer a broader and more competitive range to their local communities.” The change aims to leverage Tesco’s brand reputation to elevate customer satisfaction and competitive advantage for franchise partners.
The planned transition follows a series of investments into One Stop, aimed at increasing product availability and range. Earlier in the year, One Stop expanded its product offerings from 500 to over 3,000 SKUs with the help of a new delivery solution company. This expansion included the revamping of its confectionery range and the introduction of supplier branded bays, reflecting a commitment to innovation and enhanced customer service.
The adoption of Tesco’s Core Own Brand products by One Stop signifies a strategic move towards improved customer satisfaction and competitive advantage.
