Ottolenghi introduces three new sauces at Waitrose as sales exceed expectations, strengthening their exclusive partnership.
- Waitrose’s initial launch of Ottolenghi products surpassed sales forecasts, showing a positive customer response.
- New sauces include Sticky Date & Tamarind, Pilpelchuma, and Roasted Aubergine & Tomato, available in stores soon.
- Lucy White from Waitrose praises the success and customer enthusiasm for the Ottolenghi brand.
- Originally launched in April, Ottolenghi’s Waitrose range marks their venture into supermarkets.
Ottolenghi is expanding its exclusive range at Waitrose with the introduction of three new cooking sauces, following the success of its initial launch. The initial range, which debuted in April, exceeded sales expectations, indicating strong consumer interest in the brand’s offerings.
Waitrose’s world food buyer, Lucy White, emphasized the positive reception from customers regarding the Ottolenghi range. She stated, ‘The Ottolenghi range has been a great success at Waitrose and the response from our customers has been amazing.’ This feedback highlights the partnership’s effectiveness in reaching a broad audience.
The new sauces set to appear in stores include a Sticky Date & Tamarind Sauce and Pilpelchuma Sauce, each priced at £4 for 180g, and a Roasted Aubergine & Tomato Sauce at £4.50 for 350g. These new additions aim to diversify the options available to consumers, catering to varied tastes and culinary preferences.
Yotam Ottolenghi and his test kitchen team are behind the creations, bringing exotic flavors to the supermarket landscape. The initial launch included distinctive products like Miso Pesto and Kalamata Olive and Harissa Sauce, which have set a high standard for the new entries.
This initiative marks Ottolenghi’s strategic move to bring its acclaimed culinary creations from its London-based delis and restaurants to more customers through supermarket availability.
Ottolenghi’s strategic expansion into Waitrose highlights the brand’s successful integration into mainstream food retail.
