PepsiCo has made significant changes to the recipe of its iconic Doritos flavors, aligning them with non-HFSS standards.
- The reformulation affects three popular varieties: Cool Original, Tangy Cheese, and Chilli Heatwave.
- These adjustments include increased corn content, refined seasoning, and a perfected cooking process for enhanced crunch.
- The revamped recipe results in a 24% reduction in salt and a 15% reduction in fat.
- The revamped Doritos are currently available in UK supermarkets and will soon be nationwide.
PepsiCo has undertaken a major reformulation of its revered Doritos snacks, focusing on three classic flavors: Cool Original, Tangy Cheese, and Chilli Heatwave, in order to align them with non-HFSS (high in fat, salt, or sugar) standards. This strategic shift underscores the company’s commitment to offering healthier snack options while preserving the brand’s bold and beloved flavors.
Among the key modifications, PepsiCo has increased the amount of corn used in the recipe, adjusted the seasoning to enhance flavor, and fine-tuned the cooking process. These changes aim to deliver what PepsiCo describes as “the crunchiest Doritos yet.” The entire Doritos range is now set to utilize the thicker chip base, which has been a feature of their Dippers and Extra Flamin’ Hot products.
The new formulation has achieved a notable reduction in salt by 24% and fat by 15%. This development allows these popular snacks to fall under the non-HFSS classification, broadening their appeal to health-conscious consumers. PepsiCo’s efforts have been met with positive feedback, especially after rigorous consumer testing where the majority showed preference for the enhanced texture and taste.
In a statement, Robert Lowery, PepsiCo R&D’s Senior Director for UK Foods, remarked on the diligence involved in perfecting the Doritos crunch, a process encompassing years of research, development, and testing by teams in Leicester and Coventry. This profound effort has culminated in a product capable of delivering bold flavor, texture, appearance, and aroma, as verified by loyal fans and expert ‘supertasters.’
An important factor enabling these advances was PepsiCo’s recent £13 million investment in its Coventry facility. This investment has been central to updating the production line, facilitating essential changes from corn washing and milling to cutting and cooking. The reinvigorated Doritos are already making their way onto UK supermarket shelves, with full nationwide availability expected shortly.
PepsiCo’s reformulation of Doritos marks a significant step in aligning consumer favorites with modern health standards, promising enhanced flavor and texture.
