PepsiCo has taken a bold step by reformulating its beloved Doritos range, aiming to offer healthier snacking options without compromising taste.
- The classic Cool Original, Tangy Cheese, and Chilli Heatwave flavors have undergone significant changes, incorporating more corn and refined cooking processes.
- By reducing salt and fat content by 24% and 15% respectively, these new Doritos meet the non-HFSS criteria, making them a desirable choice for health-conscious consumers.
- The enhanced crunchy texture and bold flavors received overwhelming approval from both loyal fans and expert ‘supertasters’ during consumer testing.
- PepsiCo’s substantial £13m investment in its Coventry site facilitated this innovative transition, paving the way for further advancements in snack production.
PepsiCo has embarked on a transformative journey by reformulating three cherished flavors of Doritos—Cool Original, Tangy Cheese, and Chilli Heatwave. This initiative highlights the company’s commitment to providing healthier snacking alternatives without sacrificing the distinctive bold flavors and unique textures that Doritos are known for worldwide.
The updated recipe increases the corn content while meticulously adjusting the seasoning and cooking methods. This strategic adjustment is aimed at achieving what the brand describes as ‘the crunchiest Doritos yet.’ The goal is to bring the entire product range onto the robust chip base already utilized in their Dippers and Extra Flamin’ Hot lines.
Among the most notable improvements is the reduction in salt and fat levels by 24% and 15% respectively, allowing these snacks to attain the ‘non-high in fat, salt, or sugar’ (non-HFSS) classification. PepsiCo is responding to growing consumer demand for healthier, convenient food options, thereby marking a significant shift in the snack industry.
The launch of these enhanced Doritos began in UK supermarkets this week and is set to expand nationwide. The rollout is supported by positive consumer feedback, where the majority hailed the increased crunch and intensified flavors. PepsiCo R&D senior director UK foods, Robert Lowery, emphasized that these developments result from years of dedicated research and testing by skilled teams in Leicester and Coventry.
This reformulation endeavor was further empowered by PepsiCo’s recent £13 million investment in its Coventry facility. As the home of Doritos for three decades, this site now features a revamped manufacturing line that allows comprehensive modifications across all stages of production—from corn washing and milling to cutting and cooking. Lowery is enthusiastic about the improvements, stating that consumer testing has given these products ‘the seal of approval,’ highlighting enhanced bold flavors and texture.
PepsiCo’s reformulation of Doritos stands as a testament to its dedication to innovation in healthier snacking options.
