Womenswear brand Phase Eight has expanded its store at Bluewater, Dartford significantly, enhancing its fashion offerings.
- The new store is 336% larger, now occupying 2,499 square feet, allowing for an extensive display of collections.
- Phase Eight’s retail expansion strategy includes new locations and broader collection showcases.
- Customers will now find Phase Eight’s petite, bridal, and exclusive Collection 8 at Bluewater.
- This expansion is part of a wider strategy to enhance retail presence across the UK and Europe.
Phase Eight, a prominent womenswear brand, has significantly enlarged its retail footprint at the Bluewater shopping center in Dartford. The new store, which spans an impressive 2,499 square feet, offers a much wider range of fashion items than its predecessor. The expansion reflects the brand’s commitment to providing a comprehensive shopping experience by housing its latest event and ready-to-wear collections, alongside an extensive array of shoes and accessories.
This strategic move by Phase Eight is aligned with its broader retail expansion ambitions, initiated last year, which saw the launch of 13 new stores across the UK and Europe. The Bluewater expansion is a key part of this strategy, enabling the brand to showcase its diverse offerings, including the petite collection, childrenswear, bridal and bridesmaid assortments, and its limited-edition Collection 8, which were not previously available at this location.
Caraline Money, the group retail director at Phase Eight, highlighted the significance of the new store’s location, stating, “The location will allow us to showcase our full range, including limited-edition collections, which were not available in the previous store.” This sentiment underscores the brand’s focus on accessibility and variety for its customers, ensuring that they have access to exclusive products in a convenient setting.
James Waugh, the centre director at Bluewater, expressed enthusiasm about the expansion, noting, “Phase Eight is among our longest-standing brands, having traded at the center for over 20 years, so we’re sure our guests will be delighted to be able to shop an even wider array of clothing in the new store.” This expansion not only reinforces Phase Eight’s long-term relationship with Bluewater but also enhances the shopping experience for its patrons.
Looking ahead, Phase Eight plans to continue its expansion with further store openings in strategic locations such as Bury St Edmunds, Dublin, Glasgow, and Hamburg. This forward-thinking approach is designed to strengthen the brand’s presence in key markets, ensuring a robust platform for its fashion offerings.
Phase Eight’s strategic expansion at Bluewater underscores its commitment to growth and enhanced customer experience.