This launches two innovative plant-based chicken products for Veganuary, reflecting a growing trend for meat alternatives.
- The ‘Isn’t Chicken Kyiv’ features a soya and fava protein base with wild garlic plant-based butter, available from Sainsbury’s.
- The ‘Isn’t Chicken Wings’ offer a seaweed-based crispy skin, set to be available in Asda and Morrisons in January.
- These products are lower in saturated fat, providing a healthier alternative without sacrificing texture and flavor, according to This.
- CEO Mark Cuddigan emphasizes the importance of innovation in creating delicious, nutritious, and animal-friendly food options.
This, a prominent plant-based food company, is stepping into Veganuary with the introduction of two new products designed for those exploring alternative diets. The arrival of the ‘Isn’t Chicken Kyiv’, crafted from a blend of soya and fava protein and filled with wild garlic plant-based butter, marks a significant development in plant-based foods. This product is set to be offered at Sainsbury’s with a retail price of £4.95, starting on January 1.
Following shortly after, on January 6 and 13, the ‘Isn’t Chicken Wings’ will make their debut in Asda and Morrisons respectively, priced at £3.75. These wings are noted for their seaweed-based crispy skin, which mimics the texture of traditional chicken wings, providing a familiar culinary experience while being substantially lower in saturated fat compared to conventional chicken.
CEO Mark Cuddigan expresses confidence in these new offerings, stating, ‘Whether you’re fully plant-based or just plant curious this Veganuary, get ready, because This changes everything.’ His statement underscores the company’s commitment to constantly pushing boundaries in food innovation, ensuring that consumers have access to meat-free options that are rich in flavor and texture.
Cuddigan further emphasizes that these products not only align with a health-conscious lifestyle but are also a stride toward a more sustainable world where animals are not part of the food chain. The innovations come amidst a broader brand refresh aimed at highlighting This’s dedication to leading in food innovation, enhanced by newly redesigned packaging to capture consumer interest in a competitive market.
These plant-based introductions by This are poised to offer tasty, healthy, and sustainable choices for consumers.
