Poundland has introduced its new rewards app, a strategic move to enhance customer value through a £20 million investment.
- The app is now available nationwide, offering customers a digital platform to save, earn, and play while shopping.
- Initially trialed in 100 stores, the app has garnered significant customer engagement and positive feedback.
- The app allows collection of ‘perk points’ redeemable for in-store or online vouchers, enhancing the shopping experience.
- Poundland aims to differentiate itself in the retail sector by integrating this digital offering with its low-price model.
Poundland, a discount retail giant, has made a significant move in the sector by launching its rewards app nationwide. This initiative is part of a substantial £20 million investment aimed at delivering enhanced value to customers, underscoring the importance the company places on customer engagement and retention.
The app, named Poundland Perks, is available on both Google Play and the Apple App Store. It facilitates customers in collecting ‘perk points’ whenever they make purchases in-store. These points can later be converted into digital vouchers, redeemable in-store or online once certain thresholds are reached. In addition to this, users have access to a minimum of 100 Perks offers on various products, making their shopping experience not just economical but also engaging.
This country-wide rollout follows a successful initial trial in approximately 100 stores located in Northern Ireland, Scotland, and the Isle of Wight earlier in the year. This trial period allowed Poundland to refine the app, ensuring it is convenient and user-friendly, addressing the needs and preferences of its diverse customer base.
Poundland’s director of digital, Tom Hill, highlighted the strategic significance of this launch. He stated, ‘Today’s a really important day for our customers as we open up a new digital world that gives them the chance to save, earn and play through their smartphone, making shopping with us even more fun, and even more amazing value – whether in store or online.’ His comments underscore the novelty and potential impact of this app in transforming the retail experience for customers.
The reception of the app has been overwhelmingly positive, with over 500,000 customers already signed up through various digital platforms. This response reflects a strong and growing interest among consumers for enhanced value and simplicity in shopping, facilitated by technology.
By investing in this digital platform, Poundland is not only aiming to deliver additional value but also to distinguish itself from competitors. This digital initiative complements the brand’s commitment to providing everyday low prices and positions it as a forward-thinking leader in the discount retail sector.
Poundland’s nationwide launch of its rewards app represents a transformative step in enhancing customer value and satisfaction.
