In Blackpool, a strategic move by Premier Inn involves converting a former restaurant into hotel rooms, enhancing accommodation facilities. The closure of Brewers Fayre aligns with the company’s larger strategy to shift towards more hotel accommodations nationwide. Expected modifications include the addition of 15 en-suite hotel rooms with standard floor space. Structural adjustments will ensure seamless guest movement between facilities. Local authorities have given approval, emphasizing compliance with accommodation standards.
In a significant development, the site of the former Brewers Fayre restaurant located at the Yeadon Way Premier Inn in Blackpool is set to undergo a transformation, as plans have been approved to convert the space into 15 new hotel rooms. This change follows the company’s broader strategy to close approximately 200 of its Brewers Fayre and Beefeater restaurants across the United Kingdom to facilitate expanded hotel accommodations. The decision reflects Premier Inn’s forward-thinking approach to increasing guest capacity while optimizing existing real estate.
The approved project includes several structural modifications to the current setup. Specifically, adjustments will be made to the hotel’s ground floor doors and windows, alongside the removal of an outdoor play area that was once part of the restaurant’s amenities. The repurposing efforts will also extend to the existing hotel restaurant and staff quarters, which are earmarked for conversion into guest accommodations and a dedicated breakfast area. Such changes underscore Premier Inn’s commitment to enhancing the guest experience through improved amenities and increased room availability.
Local authorities, who authorized the project through delegated powers, have reported that the new hotel rooms will all feature en-suite facilities and meet the required floor space standards for double bedrooms. In their report, they stated, “The scheme proposes an additional 15 hotel bedrooms which would all have en suites and meet the floorspace standards for double bedrooms and would all be served by at least one window.” This confirmation serves to assure future guests of the quality and comfort standards to be expected.
A noteworthy aspect of the redevelopment is the structural linkage planned between the main hotel building and the new accommodation spaces. Although the two buildings are not internally connected, the short distance between them is suitably covered, ensuring that guests can move from the reception area to their rooms without exposure to the elements. This consideration not only enhances convenience for guests but also supports the hotel’s operational efficiency.
The redesign is anticipated to maintain the quality of visitor amenities, as current practices already involve guests stepping outdoors to access restaurant facilities. The anticipated configuration will not significantly alter this dynamic, thus preserving the high standard of service provided by the hotel.
The Premier Inn’s strategic initiative is poised to bolster its accommodation capabilities while maintaining service excellence in Blackpool.
