Primark’s expansion into central and eastern Europe continues with its first store in Hungary, marking its 17th market entry.
- The new store in Budapest’s Arena Mall spans 33,900 square feet and resulted in over 180 new jobs.
- Primark’s investment in the Hungarian market exceeded €8 million, reflecting its commitment to regional growth.
- Three additional store openings are planned in Romania, Poland, and the Czech Republic later this year.
- The company aims to reach 530 stores worldwide by 2026, up from its current total of 440.
Primark has officially entered the Hungarian market by opening its first store in Budapest’s Arena Mall. This move marks a significant milestone for the retailer, as Hungary becomes its 17th international market. The new store encompasses a spacious 33,900 square feet, positively impacting local employment by generating over 180 jobs.
With an investment exceeding €8 million, Primark underscores its strategic commitment to expanding in central and eastern Europe. This new store in Hungary represents the retailer’s sixth market within the region, where it already operates 13 stores. The choice of Budapest’s Arena Mall for its first Hungarian outlet highlights the company’s confidence in this growing market.
In alignment with its robust global expansion strategy, Primark plans to inaugurate three more stores within central and eastern Europe throughout the year. Locations have been announced in Timisoara, Romania; Bydgoszcz, Poland; and a second store in Prague, Czech Republic. These openings are part of Primark’s broader initiative to extend its footprint across the European continent.
The overarching goal to achieve 530 stores worldwide by the end of 2026 reflects Primark’s ambitious growth trajectory. This objective builds on their current base of 440 stores, demonstrating a clear path toward scaling their international presence. The CEO of Primark, Paul Marchant, expressed enthusiasm about this progressive milestone. He noted, “Nearly five years after opening our first store in the region, we’re delighted to celebrate another significant milestone as we enter our 17th international market with the opening of Primark Arena Mall in Budapest, Hungary.”
Primark’s entry into the Hungarian market solidifies its commitment to expanding its presence in central and eastern Europe.
