Primark joins other major retailers in maintaining kidswear prices for back-to-school shopping, a significant move amidst economic challenges.
- This initiative includes autumn/winter essentials like sweatshirts and jeans, allowing consumers to access 2021 price levels.
- Primark’s price freeze extends to both in-store purchases and online click-and-collect services in 57 locations.
- Director Gavin Daniels emphasizes delivering value and durability in kids’ clothing for financial relief to families.
- Other retailers such as Matalan and Marks & Spencer also commit to stable pricing for school uniforms.
Primark has taken a proactive step in supporting families by freezing prices on its kidswear range for the back-to-school season. This decision aligns Primark with other high street names like Matalan, the John Lewis Partnership, and Marks & Spencer, all aiming to alleviate the financial burden on consumers.
Throughout the autumn and winter, parents will find a variety of essential items such as sweatshirts, jeans, and puffer coats priced at levels not seen since 2021. These cost-effective options are available both in-store and through Primark’s click-and-collect service, which operates in 57 stores across England and Wales, making them accessible to a broad audience.
The price freeze is not limited to clothing; it extends to crucial back-to-school accessories, including backpacks and lunchboxes. Primark’s initiative underscores its commitment to affordability without sacrificing style or durability. Gavin Daniels, the director of Primark kidswear, stated, “We know that buying for your kids never gets easier, as they continue to grow and kids’ clothing really needs to go the extra distance. That’s why we’re locking in great value by freezing our prices which we hope will take away some of the pressures on families’ finances at this time of year.”
This strategy comes on the heels of Primark’s earlier decision in April to lower prices on hundreds of summer kidswear items, such as swimsuits and sliders. Primark’s efforts highlight an ongoing commitment to providing economically viable clothing options throughout the year.
In a competitive market, the synergy of retailers like Matalan and Marks & Spencer, who have also committed to stable pricing for school uniforms, points to a broader industry effort. This collective action significantly eases the cost pressure on families preparing for the school year, ensuring children have access to quality and affordable attire. Products with adjusted pricing include leggings, long-sleeve t-shirts, sweatshirts, hoodies, jackets, jeans, joggers, and puffer coats, demonstrating widespread industry adaptation.
Primark’s pricing strategy exemplifies a broader commitment to financial relief for families amidst ongoing economic challenges.
