Primark is set to significantly expand its presence in Portugal, marking a major milestone in its growth strategy.
- The investment involves a €40 million infusion to extend retail operations and includes opening four new stores.
- This expansion will increase Primark’s footprint by over 30% and create more than 500 new jobs.
- The new outlets will be equipped with Portugal’s first self-service checkouts, enhancing customer experience.
- The expansion coincides with Primark’s 15th anniversary in Portugal, highlighting sustained growth.
Primark, a well-known high street retailer, is advancing its strategy in Portugal with plans to inject €40 million into its operations. This substantial investment underscores a commitment to expanding retail space and reinforces its presence in the country. The focus extends beyond just physical growth; it’s a bid to enhance overall retail experience for Portuguese consumers.
Currently operating 10 stores, Primark’s initiative will introduce four additional outlets across Portugal. These will be situated in Allegro Shopping Centre in Montijo, Centro Comercial Espaço in Guimaraes, Palácio Do Gelo Shopping Centre in Viseu, and Covilha City Center Retail Park. Such strategic positioning is aimed at maximizing accessibility and attracting a diverse customer base.
A notable feature of the new stores is the inclusion of self-service checkouts, a pioneering move within the Portuguese market. This not only modernizes the shopping experience but also aligns with current retail trends focusing on speed and efficiency.
The retailer is not just expanding its geographical footprint but also its product offerings. The extension of the Colombo store in Lisbon, slated to open on June 21, will showcase an updated look. Featuring a broader range of fashion, beauty, and homeware, the extended space promises a more comprehensive shopping experience.
This move comes as Primark celebrates its 15-year presence in Portugal, a period marked by substantial growth and customer engagement. Nelson Ribeiro, head of sales for Primark Portugal, reflected on this journey, highlighting the importance of their retail colleagues in fostering a strong brand presence. Ribeiro emphasized the role of these committed individuals, describing them as the “best ambassadors” in promoting Primark’s values and style in Portugal.
Primark’s expansion in Portugal underscores its commitment to growth and innovation in the retail sector.
