Puma has significantly expanded its Re:Fibre initiative, revolutionizing the production of football jerseys with sustainable textile recycling.
- For the 24/25 season, millions of replica jerseys from 35 clubs will be crafted using Re:Fibre, a cutting-edge textile-to-textile recycling technology.
- Originally launching in 2023, Re:Fibre initially produced 46,000 jerseys, with a strong aim to reduce dependence on plastic for recycled polyester.
- The initiative moves Puma toward a circular business model, emphasizing sustainable textile waste reuse and reducing ecological impact.
- Upcycling enthusiast Andrew Burgess collaborates with Puma to create unique badges and hosts educational workshops on garment customization.
Puma has elevated its commitment to sustainability with the expansion of its Re:Fibre initiative, which aims to transform how football jerseys are produced. By utilizing a minimum of 75% recycled textile waste, Puma is setting a new standard in eco-friendly sportswear manufacturing. The brand’s efforts signify a pivotal move towards reducing global textile waste significantly.
For the upcoming 24/25 season, consumers will witness a remarkable change as millions of replica football jerseys, spanning 35 clubs, are crafted using Re:Fibre. This innovative technology highlights Puma’s leadership in sustainability, promoting a future where reliance on plastic bottles for recycled polyester is minimized.
Re:Fibre, launched in 2023, initially made waves by producing 46,000 jerseys. This early success showcased the technology’s potential to decrease dependence on synthetic materials and align with sustainable practices. Puma’s ongoing commitment to refining its production processes reflects a broader industry shift towards circularity, where resources are reused, and waste is minimized.
The initiative’s broader ambition includes educating the public about sustainable practices in fashion. Starting on July 20, consumers can purchase limited edition badges, upcycled from jerseys worn by prominent premier league players like Jack Grealish and Christian Pulisic. These badges, designed by American upcycler Andrew Burgess, serve as symbols of the initiative’s impact.
Burgess will also conduct workshops aimed at teaching consumers about garment customization and upcycling. These sessions not only provide practical skills but also inspire a more sustainable approach to fashion. The collaboration between Puma and Burgess underscores the importance of innovative thinking in achieving sustainability goals.
Anne-Laure Descours, the chief sourcing officer at Puma, has articulated the brand’s vision: ‘Re:Fibre gives football fans a tangible example of how Puma is working towards creating a ‘Forever Better’.’ The initiative is a critical component of Puma’s strategy to produce 100% of its polyester products from textile waste, driving the industry towards more responsible production methods.
Puma’s Re:Fibre initiative sets a benchmark for sustainable practices in sportswear production, leading the industry towards a future of ecological responsibility.
