Quality Street has discontinued the Collisions bar, a favorite among fans.
- The Collisions bar was launched in August 2023, featuring unique flavors.
- The bar combined The Purple One and the Green Triangle flavors, with caramel and hazelnut.
- The decision was due to its lack of popularity in comparison to other products.
- Fans expressed disappointment on social media regarding the bar’s removal.
Quality Street has officially discontinued its Collisions sharing bar, just a year after its highly anticipated release. The Collisions bar, launched in August 2023, was a blend of caramel, creamy hazelnut, and crunchy hazelnut pieces. This unique combination sought to merge the beloved flavors of The Purple One and the Green Triangle, both favorites among chocolate lovers.
The decision to withdraw the Collisions bar was confirmed when a dedicated fan took to X (formerly Twitter) to pose the question, “Has the Collisions bar been discontinued? I can’t find it anymore; it was my favorite chocolate bar of all time.” Quality Street responded, stating, “Unfortunately, it wasn’t as popular as others in the range, so it has been discontinued.”
This announcement sparked disappointment among its loyal fanbase. One heartbroken user lamented, “it was my favorite bar.” Despite its removal, the classic 87g Purple One sharing bar remains available in most UK supermarkets, providing some solace to fans.
Moreover, Nestlé, the owner of Quality Street, is currently exploring sustainable options by trialing a new paper tub for the Christmas season. It is expected that more than 200,000 paper tubs will be distributed across selected Tesco supermarkets. This initiative aims to carry around 150 tonnes of Quality Street sweets.
The Collisions bar’s short-lived presence underscores the ever-evolving landscape of consumer preferences and market demands. While its unique flavor profile enjoyed a dedicated following, it ultimately could not garner sufficient popularity to remain on shelves.
The discontinuation of the Collisions bar reflects a shift in consumer preferences and market trends.
