Patrick Chopin has been appointed as Ralph Lauren’s managing director for the UK and Ireland.
- Chopin has been with Ralph Lauren since 2008, focusing on merchandising and planning.
- Previously, he held the role of senior vice president overseeing international operations.
- Christopher Conrad is appointed as digital and technology chief.
- Ralph Lauren’s sales increased by 3% in 2024, hinting at future growth.
Patrick Chopin’s appointment as managing director for Ralph Lauren in the UK and Ireland signals a strategic move by the iconic brand. Chopin’s extensive background, particularly in merchandising and planning across the APAC and EMEA regions since 2008, has equipped him with the expertise necessary for this leadership role. His prior position as senior vice president for multi-channel merchandising and operations international underscores his capability to spearhead Ralph Lauren’s operations in his new capacity.
Chopin expressed his enthusiasm for his new role on LinkedIn, a sentiment echoed by Ralph Lauren through their confirmation. His predecessor, Aldo Fleri, has transitioned from the company, marking a new chapter for the brand in these regions. Chopin also brings valuable experience from his past roles at Foot Locker Europe and the womenswear retailer Mexx, where his expertise in planning contributed to his career trajectory.
In conjunction with Chopin’s appointment, Christopher Conrad has stepped into the role of digital and technology chief at Ralph Lauren. Conrad’s experience as senior vice president and chief information officer at Levi Strauss & Co positions him well to steer Ralph Lauren’s digital strategy and technological advancements.
These appointments follow a positive shift in Ralph Lauren’s financial performance, with a reported 3% sales increase in 2024. This growth is part of the brand’s strategy to elevate its market position and reduce reliance on promotions, aiming for a further 2-3% revenue increase in 2025. The strategic leadership appointments, combined with a focus on upmarket trends, position Ralph Lauren for sustained growth and evolution in a competitive market.
The strategic appointments at Ralph Lauren mark a pivotal moment, aligning leadership with the brand’s growth ambitions.
