Tom Goodman has been promoted to Regatta’s chief digital and technology officer.
- He will oversee digital, customer experience, tech, data, and AI at Regatta.
- Goodman will implement new initiatives, including a membership scheme.
- He brings experience from Deloitte, Selfridges, and JD Sports Group.
- Goodman will also join the board of directors at Regatta Group.
Tom Goodman has been elevated to the role of chief digital and technology officer at Regatta Ltd., where he will direct the company’s digital, customer experience, technology, data, and artificial intelligence ventures. This significant move is expected to enhance Regatta’s digital and omnichannel capabilities.
With his new position, Goodman is tasked with rolling out innovative projects such as a new membership program designed to boost customer loyalty and retention across both online and physical retail channels beginning in August. The launch of this program is a strategic step towards refining the brand’s omnichannel experience.
Goodman, prior to his tenure at Manchester-based Regatta, amassed a wealth of experience at major firms including Deloitte, Selfridges, and JD Sports Group. His expertise extends to roles involving consulting and digital leadership. At Regatta, Goodman has successfully relaunched various websites, cultivated in-house digital marketing and tech teams, and established several new partner platforms, collaborating with notable brands like Frasers Group, Decathlon, and Marks & Spencer.
Keith Black, the chair and CEO of Regatta Ltd, expressed enthusiasm over Goodman’s board appointment, acknowledging his broad expertise in retail, technology, and digital spheres. Black stated, “We are delighted to appoint Tom Goodman to the board of directors. His experience and proven ability to lead initiatives and build on the brand’s past successes makes Tom a fantastic addition to the board.”
The Regatta Group, comprising brands like Regatta Great Outdoors, Craghoppers, Dare2b, and Regatta Professional, operates through major outdoor retail chains, its own stores, concessions, and e-commerce platforms. Goodman’s leadership is anticipated to further fortify Regatta’s market position and foster innovation across these segments.
Tom Goodman’s appointment marks a pivotal enhancement in Regatta’s pursuit of digital excellence and innovation.
