In a significant development, Waitrose’s Leckford Estate has achieved regenerative agricultural certification, marking a milestone in sustainable farming practices.
- The global verification company, Regenified, has certified Waitrose’s vineyards and orchards for their eco-friendly practices.
- This certification advances Waitrose’s aim to establish a Center of Excellence at Leckford, promoting sustainable farming.
- The move showcases Waitrose’s longstanding commitment to blend high-quality production with environmental care.
- Speakers from Waitrose emphasized that these sustainable measures won’t hike consumer prices, maintaining value.
Waitrose has made headlines with its Leckford Estate vineyards and orchards receiving regenerative agricultural certification. Recognized by Regenified, a global leader in sustainable agriculture verification, this certification is a first for vineyards and orchards in the UK. The acknowledgment underscores a commitment to cultivating produce that is in harmony with nature. This initiative marks a crucial step forward in the supermarket’s sustainability mission.
The certification aligns with Waitrose’s strategy to establish a permanent Center of Excellence at Leckford Estate. This center will provide resources, tools, and workshops designed to assist farmers in transitioning to regenerative agriculture practices. Andrew Hoad, head of Leckford Estate, expressed immense pride in achieving this certification, highlighting its role in blending product quality with environmental stewardship.
Waitrose has previously embraced various initiatives aimed at sustainable agriculture. Earlier this year, a collaboration with Wildfarmed led to the release of a new Farmhouse loaf made from ‘nature-friendly’ wheat. This wheat originates from the same Leckford Estate, further cementing Waitrose’s dedication to responsible farming.
Jake Pickering, Waitrose’s senior agriculture manager, reassured consumers that the embrace of regenerative farming methods will not result in increased food prices. He reiterated, “It’s about delivering regenerative agriculture, and it doesn’t have to cost more money.” The focus remains on maintaining exceptional value, as demonstrated by achievements in animal welfare without significant price hikes.
Waitrose’s certification sets a precedent for sustainable agricultural practices in the UK.
