Represent is set to open its first UK flagship store in Manchester, marking a significant milestone.
- The store, located on New Cathedral Street, spans 5,419 sq ft and highlights the brand’s recent growth trajectory.
- An entire floor will be dedicated to the brand’s rapidly expanding performance wear line, 247 by Represent.
- Represent’s sales have surged at an average growth rate of 81.4% over the past three years.
- Founders George and Michael Heaton are positioning the brand for a projected £100m turnover by year-end.
Represent, a streetwear brand with roots in Manchester, is preparing to unveil its first UK flagship store this Saturday. The store, measuring 5,419 sq ft, will open its doors on New Cathedral Street in the heart of Manchester City Centre. The opening marks a crucial development for the brand, which has recently experienced rapid growth.
In addition to its other offerings, the store will feature an entire floor dedicated to its performance wear line, 247 by Represent. This line has quickly become the brand’s fastest-growing segment, anticipated to contribute 14% to the overall business by the end of 2024. The introduction of this floor emphasizes Represent’s commitment to expanding its product range and meeting consumer demand.
Originally founded in 2011 by brothers George and Michael Heaton, Represent has seen significant growth, with sales increasing by an average of 81.4% over the past three years. The brand transitioned from a humble beginning in the Heaton brothers’ father’s shed to being recognized by The Sunday Times as one of the UK’s fastest-growing private companies.
Until this transition to a physical retail presence, Represent conducted its business primarily online, though it did collaborate with notable retailers like Selfridges, Harrods, and End Clothing to reach a broader audience. This strategic expansion into physical retail solidifies Represent’s position as a leading name in luxury menswear.
George Heaton, the founder and creative director, expressed enthusiasm about the Manchester store, citing the city’s significance as home to their global headquarters. He noted, “As we continue to grow as a brand, opening our first physical UK store was a natural progression. Represent was born in Manchester, and it’s where our global HQ is based, the city was the only choice – it is in our DNA.” He sees the Manchester location as a pivotal step in the brand’s strategic growth plan.
Represent’s inaugural UK store signals a pivotal chapter for the brand as it aligns its physical presence with its ambitious growth plans.
