Russell & Bromley, renowned for its British footwear, appoints Daniel Beardsworth-Shaw as its first creative director, marking a significant shift in its creative vision.
- Beardsworth-Shaw brings extensive experience from Accessorize and Sweaty Betty, offering a fresh perspective.
- His career began with designer Christopher Raeburn, progressing through roles at Hunter Boots and Sweaty Betty.
- Beardsworth-Shaw is expected to redefine Russell & Bromley’s brand and product direction under CEO Andrew Bromley’s leadership.
- The appointment is a strategic move in Russell & Bromley’s transformation to solidify its status in British fashion.
Russell & Bromley has announced the appointment of Daniel Beardsworth-Shaw as the brand’s first creative director, illustrating a pivotal moment in the evolution of this 140-year-old British footwear company. As the former design chief at Accessorize and Sweaty Betty, Beardsworth-Shaw is expected to inject fresh creativity and innovation into the brand.
Beardsworth-Shaw’s professional journey began in 2011, where he served as an in-house production manager for esteemed fashion designer Christopher Raeburn. His adept skills led to his promotion to design manager in 2014. Subsequently, he took on the role of design director at Hunter Boots in 2017, further honing his expertise in the footwear sector.
Between June 2021 and February 2022, Beardsworth-Shaw expanded his leadership skills as the vice-president of design at the activewear company Sweaty Betty. His most recent role as design director at Accessorize saw him overseeing categories spanning jewellery, clothing, and prints. He left Accessorize in March 2024, with a wealth of experience, poised to make a significant impact at Russell & Bromley.
Reporting directly to CEO Andrew Bromley, Beardsworth-Shaw will spearhead the brand and product direction initiatives, focusing on the strategic and creative enhancement of Russell & Bromley’s collections. Andrew Bromley expressed enthusiasm about the new appointment, stating, “We are thrilled to welcome Daniel to lead our new product design function and visual brand identity as we focus on growing our global business.”
This strategic decision aligns with Russell & Bromley’s transformation plans, aiming to solidify its reputation within the British fashion industry. Beardsworth-Shaw acknowledged the honor of joining Russell & Bromley, committed to narrating the brand’s iconic story through innovation and new creative direction. “It’s an honor to be part of the next chapter of Russell & Bromley,” Beardsworth-Shaw commented, highlighting his dedication to this endeavor.
Daniel Beardsworth-Shaw’s appointment signifies a transformative era for Russell & Bromley, reinforcing its presence in the fashion industry.
