Sainsbury’s has embarked on a new strategy to enhance its convenience stores.
- The program aims to optimize product ranges by evaluating customer preferences.
- New store openings, including one at Edinburgh airport, are part of the expansion.
- Space optimization will focus on increasing the availability of popular items.
- The initiative sets the tone for Sainsbury’s broader market growth ambitions.
Sainsbury’s has initiated a strategic program aimed at improving the product range across its convenience store network. This initiative is designed to revamp store layouts and deliver what Sainsbury’s describes as a ‘Next Level’ shopping experience. By analyzing customer preferences, the company will determine the optimal range of products to meet the needs of its on-the-go shoppers.
Part of this strategy involves opening new convenience store locations, particularly where there is potential for growth. Notable among these is a new store soon to open at Edinburgh airport, marking Sainsbury’s first airport venture. The objective is to choose locations with the right footprint, enhancing accessibility for consumers.
In addition to expansion, Sainsbury’s is conducting a comprehensive review of its product lines. This includes assessing whether to increase dine-in or food-to-go offerings, ensuring the supermarket meets the dynamic demands of its clientele. The aim is to retain only those lines that add value to the customer experience while potentially removing less popular items.
A key element of this improvement program is reallocating space within approximately 180 stores, over a three-year period, to increase the stock of essential grocery items. This focus on space optimization is expected to drive significant growth in grocery volumes, aligning with Sainsbury’s ambition to surpass market growth rates.
The range enhancement forms part of Sainsbury’s larger goal to become the foremost choice for food among UK shoppers. Although only 15% of its stores currently offer the full range, Sainsbury’s aims to broaden this accessibility, contributing to their overarching growth strategy.
Sainsbury’s program reflects a forward-thinking approach to meet consumer needs and drive market growth.
