Sainsbury’s has launched a diverse range of Pan-Asian ready meals, allowing customers to experience popular Asian cuisines conveniently at home.
- The new ‘by Sainsbury’s’ collection features seven mains and six sides, with dishes starting affordably at £4.
- Main dishes include favorites such as Chicken Pad Thai, Beef Bibimbap, and Nasi Goreng, tailored to replicate authentic Asian flavors.
- Sides offer a tasty complement with options like Chilli Fried Chicken and Edamame Beans, catering to a variety of taste preferences.
- Research by Sainsbury’s indicates a growing interest in Asian cuisines among UK consumers, with the supermarket responding to demand with these offerings.
Sainsbury’s has expanded its range of ready meals with a focus on diverse Pan-Asian cuisines, allowing customers to explore popular flavors from the comfort of their homes. With prices beginning at just £4 for mains, the supermarket is catering to both affordability and taste in response to consumer interest.
The newly launched ‘by Sainsbury’s’ range includes seven main dishes, drawing inspiration from Japanese, Indonesian, Korean, and Thai culinary traditions. Options like Chicken Pad Thai Noodles, Beef Bibimbap, and Nasi Goreng are crafted to provide authentic taste experiences. The inclusion of a Sticky Chilli Chicken Rice Bowl and other flavorful items showcases the bold, vibrant flavors that are hallmarks of these cuisines.
In addition to the main dishes, the collection offers six side options, each priced at £2.50, designed to complement and enhance the dining experience. From Chilli Fried Chicken to a selection of Fried Gyoza, these sides cater to a variety of palates. The selection of Teriyaki Vegetable Bao Buns and Edamame Beans further broadens the appeal of the range.
The initiative comes as substantial research reveals that half of British consumers have enjoyed multiple types of world cuisines at home within three months, with Japanese, Korean, and Thai foods among the five fastest-growing in the UK. Sainsbury’s product developer Katy Winterbottom explained the concept behind the range, emphasizing its focus on accessibility and ease for customers wishing to enjoy these vibrant flavors without the need for travel or extensive cooking at home.
Alongside this new Pan-Asian line, Sainsbury’s has also enriched its selection with other ready meals, adding ten options under the ‘Taste the Difference’ brand, including global flavors such as Smoky Aubergine Tikka Masala and Mexican Style Chimichurri Chicken. This expansion reflects a commitment to offering a varied and exciting culinary experience to customers, meeting the evolving tastes and preferences of the UK’s diverse population.
Sainsbury’s new Pan-Asian ready meals effectively cater to the growing interest in Asian cuisines among UK consumers, offering convenience and authentic flavors.
