Sainsbury’s is taking significant steps towards sustainability by introducing cardboard hangers across its Tu Clothing Baby range.
- The supermarket chain’s new strategy is projected to save 103 tonnes of plastic, replacing five million conventional plastic hangers.
- Following a successful trial, the initiative will expand to over 400 stores nationwide, facilitating easier recycling for customers.
- The move aligns with broader industry trends, with rivals like Tesco and Lidl rolling out similar eco-friendly measures.
- Sainsbury’s past initiatives include recycling 12 million hangers and switching laundry detergent packaging from plastic to cardboard.
Sainsbury’s has announced the introduction of cardboard hangers for its Tu Clothing Baby range, marking a significant step in reducing plastic waste. The initiative aims to replace five million plastic hangers with their cardboard counterparts, potentially saving an impressive 103 tonnes of plastic. This rollout follows a successful trial and will be available in over 400 stores nationwide, making it easier for customers to participate in recycling efforts.
Customers now have the convenience of recycling these innovative cardboard hangers from home or utilizing Sainsbury’s in-store recycling service for previously used plastic hangers. Between January and July of this year, Sainsbury’s collected and recycled 12 million plastic hangers from checkout areas, which equates to reducing 85 tonnes of plastic waste. This effort reflects Sainsbury’s commitment to sustainability and reducing its environmental impact.
This strategy not only highlights Sainsbury’s leadership in sustainability efforts but also follows industry trends. For instance, Tesco is transitioning from traditional tray wrap packs to new ‘pillow packs’ that employ 70% less plastic for their fresh mince products. Similarly, Lidl has pioneered the use of Prevented Ocean Plastic in their water bottles. Such movements across the industry indicate a significant shift toward more sustainable practices.
In addition to the hanger initiative, Sainsbury’s has been proactive in modifying its packaging strategies over recent months. One noteworthy change was its pioneering move to switch laundry detergent packaging from plastic to cardboard, underscoring its role as a frontrunner in the drive for ecological responsibility.
These efforts are part of a comprehensive approach to sustainability that Sainsbury’s has embraced, as it seeks to minimize its plastic footprint and promote a more eco-friendly retail environment.
Sainsbury’s continues to lead in sustainability with innovative solutions to reduce plastic waste.
