Sainsbury’s Christmas advert for 2024 features the beloved character BFG, bringing nostalgia and festive cheer.
- The ad showcases the journey of BFG and Sophie, a real-life Sainsbury’s worker, exploring an array of festive foods.
- BFG is seen slicing a snozzcumber and dreams of delicious alternatives like ‘prawn coat-tails’.
- Sainsbury’s partners with Comic Relief to provide over five million meals to families in need this holiday season.
- The commercial aims to capture the nation’s heart through nostalgia and joy, inviting viewers to ‘go big this Christmas.’
Sainsbury’s has introduced its eagerly anticipated Christmas advert for 2024, featuring the beloved Roald Dahl character, the BFG, alongside Sophie, a real-life supermarket employee. The advertisement opens with a whimsical scene of the BFG slicing a snozzcumber, an iconic element from the children’s book. As the BFG fantasizes about tastier treats like ‘prawn coat-tails,’ the advert sets the stage for an enchanting journey.
In a delightful twist, the BFG asks, ‘Hey Sainsbury’s, how can we make this Christmas a bit more… phizz-whizzing?’ This moment introduces Sophie, proudly wearing her Sainsbury’s name badge, as she returns a trolley. An entertaining scene unfolds as a sneeze by the BFG triggers a flurry of snowflakes and sets off car alarms, uncovering the giant crouched behind the trolley park.
Following this playful encounter, Sophie and the BFG embark on an expedition to source Christmas delights, traversing Sainsbury’s diverse supplier chain for festive foods like salmon, Brussels sprouts, and Stilton cheese. As the journey culminates, viewers are transported to the BFG’s dream cave, where a lavish dining table showcases a selection of Sainsbury’s culinary creations, including roasted carrot galette and smoked salmon terrine.
In a heartwarming conclusion, BFG and Sophie exchange Christmas wishes, with Stephen Fry’s voice inviting shoppers to ‘go big this Christmas.’ The ad emphasizes the retailer’s commitment to quality and variety, highlighting its dedication to offering something for every taste and budget during the festive season. Notably, the advertisement also underscores Sainsbury’s partnership with Comic Relief, aiming to deliver over five million meals to families facing food insecurity this Christmas.
Emma Bisley, head of campaigns at Sainsbury’s, remarked on the opportunity to collaborate with the Roald Dahl Story Company, aiming to resonate with the public through the nostalgic and joyful spirit of the BFG. The advert, which premiered during Coronation Street, simultaneously launched on social media and the retailer’s website, emphasizing its broad reach and impact. This campaign seeks to remind viewers of the joy and warmth that the festive season can bring.
This festive campaign by Sainsbury’s blends nostalgia with social responsibility, creating a meaningful holiday message.
