Sanpellegrino, a premium Italian sparkling drinks brand, has introduced a refreshed can design across its UK range.
- The redesign emphasizes the brand’s unique attributes of sun-ripened fruits and Italian heritage.
- Vibrant colors inspired by citrus flavors highlight the update, including lemon, orange, and grapefruit varieties.
- The new design includes storytelling elements to educate consumers about ingredient authenticity.
- Additionally, Sanpellegrino plans to launch a ‘Zero Added Sugar’ range with new flavors.
Sanpellegrino has launched a new can design aimed at strengthening its market presence in the UK. The fresh packaging reflects sun-ripened fruits and the company’s Italian origins, which Sanpellegrino desires to highlight as key attributes of its brand. Aryna Yersak, the brand manager, expressed enthusiasm, stating, “We are delighted to unveil our new and refreshing pack design across our range.”
The invigorating colors, drawn from the citrus flavors of lemon, orange, blood orange, and others, aim to visually capture the essence of these fruits. This move is set to align the product’s external appeal with the quality and flavor it promises.
To further enhance consumer experience, the multipack cans incorporate storytelling elements about the authenticity of ingredients used. This initiative seeks to educate consumers about the premium nature of the Mediterranean fruit juices that form the backbone of their drinks.
In line with modern consumer trends, Sanpellegrino is also launching a ‘Zero Added Sugar’ range. This new line will feature flavors such as Lemon, Peach, Clementine, and Blood Orange, catering to customers who prefer less sugar without compromising on taste.
Sanpellegrino’s new can designs and product innovations demonstrate the brand’s commitment to quality and market adaptation.
