Seasalt welcomes former Peloton executive Louise Couch as its new Chief Financial Officer, marking a strategic enhancement in its leadership team.
- Louise Couch is set to lead business strategy, financial decisions, and global expansion for the Cornish fashion brand.
- Couch brings a wealth of experience from Peloton, Morgan Stanley, and JP Morgan, focusing on international finance and retail.
- Seasalt has enjoyed a record-breaking year, attributed to its expansion in the UK and Ireland.
- CEO Paul Hayes expresses confidence in Couch’s ability to drive growth and strengthen Seasalt’s market presence.
Seasalt, a renowned fashion retailer, has appointed Louise Couch as Chief Financial Officer, a move expected to solidify its strategic management team. The decision to bring Couch on board highlights Seasalt’s commitment to leveraging experienced leadership to fuel its business ambitions.
Louise Couch will spearhead the company’s financial strategy and play a pivotal role in its ongoing global expansion. Her responsibilities will include steering the company’s financial operations and supporting its plans to broaden its international footprint.
Bringing extensive experience from her previous role as senior director of international financial planning at Peloton, Couch is well-prepared to tackle the challenges of her new position. Her professional history also includes significant roles at Morgan Stanley and JP Morgan, where she focused on retail sector finance. This robust background equips her with the expertise necessary to guide Seasalt’s financial journey.
Seasalt recently reported a milestone year of growth, which can be attributed to its deliberate expansion strategy across the UK and Ireland. The company increased its store count to 73, opening new locations in Aberdeen, Malvern, Meadowhall, Trentham, a pop-up in Plymouth, and a third store in Kenmare, Ireland. This expansion not only boosted sales but also enhanced its market presence across these regions.
Paul Hayes, CEO of Seasalt, has expressed his enthusiasm for Couch’s appointment, stating that her substantial experience in international markets will be crucial as the company undertakes efforts to execute its long-term strategic vision. As the company continues to expand, Hayes’ confidence in Couch’s leadership abilities underscores a promising future for Seasalt.
Louise Couch’s appointment as CFO reflects Seasalt’s strategic focus on leadership to propel its growth and market expansion.
