Seasalt, a prominent Cornish brand, has appointed Louise Couch as its new CFO, a strategic move for its global expansion.
- Louise Couch brings extensive experience from high-profile finance roles, including at JP Morgan and Peloton Interactive.
- She joins Seasalt at a key moment, promising to influence the brand’s domestic and international growth.
- Paul Hayes, CEO, emphasizes the strengthening of Seasalt’s leadership with Couch’s arrival.
- Louise Couch is set to report directly to the CEO, influencing the company’s financial strategies.
Seasalt, renowned for its distinctive Cornish clothing and lifestyle offerings, has strategically appointed Louise Couch as their new Chief Financial Officer (CFO). This pivotal move underscores the brand’s commitment to enhancing its financial leadership as it navigates both domestic and international markets.
Couch, known for her valuable experience in high-paced consumer and tech industries, will join the executive board at Seasalt. Her responsibility will extend to guiding key financial decisions and spearheading the development and execution of the company’s overarching business strategies. Her prior roles in investment banking with JP Morgan and Morgan Stanley, where she specialized in the retail sector, have honed her acumen for such challenges.
Her most recent tenure as Senior Director of International Financial Planning and Analysis at Peloton Interactive further adds to her credentials. Couch expressed her enthusiasm for joining Seasalt at what she describes as an ‘incredibly exciting time’ for the brand’s growth journey. She acknowledges Seasalt as a ‘fantastic success story’ and looks forward to contributing to defining and delivering its next growth phases.
CEO Paul Hayes has warmly welcomed Couch to the team, highlighting that her extensive knowledge and experience, particularly in international markets, will play a crucial role in reinforcing Seasalt’s long-term strategies. Hayes perceives her appointment as a significant enhancement of the senior leadership team, aligning with the company’s ambitions for expansion.
Louise Couch’s appointment as CFO marks a strategic step for Seasalt’s ambitious growth trajectory.
