Selfridges has partnered with adtech firm Criteo to introduce sponsored products on its website, enhancing its retail media strategy.
- The two-year partnership aims to provide a personalized shopping experience and new engagement opportunities for Selfridges’ brand partners.
- Through access to Selfridges’ luxury audience, the collaboration seeks to deliver meaningful customer interactions and a compelling online experience.
- Selfridges’ digital director emphasizes the importance of utilizing retail media for bespoke audience targeting.
- Criteo highlights the value of retail media in enhancing the luxury customer experience and elevating brands.
Selfridges has taken a significant step in enhancing its retail media offerings by collaborating with adtech company Criteo. This strategic partnership marks the first instance of Selfridges featuring sponsored products on its website. Through this alliance, Criteo will power Selfridges’ onsite display, aiming to provide an enriched shopping experience by enabling personalized engagements between luxury brands and customers.
This partnership is set to last for two years, during which Criteo and Selfridges will focus on leveraging access to Selfridges’ premium shopper demographics. The goal is to create full-funnel customer engagements that are not only personalized but also contribute to a compelling and seamless shopping environment for Selfridges’ clientele.
Charlotte Burrows, Selfridges’ digital director, stated, ‘Providing an extraordinary experience for our customers sits at the heart of everything we do, and utilizing retail media will enable us to deliver them a more seamless and personalized online experience.’ This statement underscores the retailer’s commitment to innovating in customer service and brand engagement through advanced retail media strategies.
Criteo’s managing director Nicole Kivel added, ‘Often retail media is discussed purely as a performance tool, but what we’re focused on with Selfridges is how retail media can add value to the luxury customer experience by delivering precisely what the customer is looking for, in the kind of environment where they’re looking to make that purchase.’ Her insights highlight an evolving perspective on the role of retail media, not merely as a transactional tool but as a means to enhance overall consumer satisfaction.
Additionally, Selfridges unveiled its latest collaboration with Savage X Fenty, marking the brand’s first brick-and-mortar presence in the UK at Selfridges’ Oxford Street store. This move further complements Selfridges’ strategy to offer unique and immersive in-store experiences that reflect global brand identities.
The Selfridges and Criteo partnership exemplifies a forward-thinking approach to retail media, aiming to boost customer engagement and brand visibility.
