Experience innovation at the heart of London as Selfridges unveils a striking 40ft climbing column on Oxford Street.
- The climbing column is accessible to groups and showcases the iconic façade of the Selfridges store.
- Inspired by indoor sport climbing’s Olympic inclusion, the feature aims to capture the rising global interest in climbing.
- Visitors can enjoy a 45-minute session with pricing structured for both adults and children.
- Part of the wider Sportopia campaign, it’s set to be a focal point for summer activities.
Experience innovation at the heart of London as Selfridges unveils a striking 40ft climbing column on Oxford Street. The luxury department store has introduced this new attraction as part of its ongoing commitment to bringing unique experiences to its visitors. Situated outside its flagship store, the climbing column stands as a testament to modern urban architecture and recreational design.
The climbing column is accessible to groups and showcases the iconic façade of the Selfridges store. Designed to accommodate up to six individuals at a time, it reflects the elegance and historic charm of Oxford Street, allowing participants an unprecedented opportunity to bond over a shared climbing endeavor.
Inspired by indoor sport climbing’s Olympic inclusion, the feature aims to capture the rising global interest in climbing. With sport climbing having made its debut in the Tokyo 2021 Olympics, Selfridges taps into a worldwide trend, offering an experience that merges physical activity with cultural participation. This strategic move not only places the store at the forefront of experiential retail but also contributes to the sports scene in the city.
Visitors can enjoy a 45-minute session with pricing structured for both adults and children. The sessions are affordably priced at £16.50 for adults and £12.50 for children, making it an accessible adventure for families and individuals alike. This pricing strategy reflects Selfridges’ broader goal of inclusivity and engagement with a diverse audience.
Part of the wider Sportopia campaign, it’s set to be a focal point for summer activities. Running from July 19 to August 26, the climbing column is a centerpiece of the Sportopia initiative, which seeks to celebrate and invigorate the community through sports and fitness activities. This initiative is positioned to maximize engagement during the bustling summer months, aligning with current consumer interests.
The Selfridges climbing column not only enhances the shopping experience but also invigorates the cultural and recreational landscape of London.
