Walkers has announced a significant reduction in the salt content of its Sensations Thai Sweet Chilli flavor by 18%, aligning with health-conscious trends.
- The reformulation process was achieved without compromising the beloved sweet and spicy taste.
- This adjustment positions the Sensations range in a favorable non-HFSS category.
- The initiative supports Walkers’ goal for healthier snack options, aiming for half of its sales from improved products by 2025.
- As part of the reformulation, the product joins other flavors in offering a better nutritional profile.
Walkers has made a noteworthy move by reformulating its Sensations Thai Sweet Chilli crisps, reducing the salt content by 18%. This initiative is a strategic response to the increasing demand for healthier snack options among consumers who are conscious of their salt intake. According to Walkers, the taste remains uncompromised, retaining its popular sweet and spicy flavor, thanks to innovative seasoning techniques developed by their research and development team in Leicester.
Wayne Newton, the senior marketing director at PepsiCo UK and Ireland, emphasized the significance of this change, stating, “Our experienced R&D experts have reduced Thai Sweet Chilli’s salt content by 18%, whilst also maintaining the delicious sweet and spicy flavor that people love.” This assurance aims to maintain consumer loyalty while addressing nutritional concerns.
The reformulation of Sensations Thai Sweet Chilli is not an isolated case; it aligns with Walkers’ broader ambition to enhance the nutritional quality of its snacks. By 2025, Walkers plans for 50% of its snack sales to come from healthier options, with a targeted 30% derived from snacks considered lower in fat, salt, or sugar and 20% from products packaged in portions of 100 calories or less.
With this change, Sensations Thai Sweet Chilli joins other flavors like Crushed Sea Salt & Black Peppercorn, Mature Cheddar & Chilli Chutney, and Balsamic Vinegar & Caramelised Onion in achieving a non-HFSS classification. This move not only improves the product’s nutritional profile but also responds to evolving consumer preferences for healthier alternatives.
The reduction in salt content without sacrificing flavor is a testament to Walkers’ commitment to consumer health and product innovation. This development is indicative of a significant shift within the food industry towards providing healthier yet enjoyable snack options.
Walkers’ reformulation of its Sensations Thai Sweet Chilli flavor epitomizes its commitment to healthier snacking options without compromising on flavor.
