Discover the artistic flair of fashion independents through Christmas window displays this season.
- Drapers invites UK and Irish fashion retailers to participate in the annual Christmas windows competition.
- Participants need to submit at least three clear photographs of their window displays by December 23.
- The Dressing Room in St Albans is the first to showcase its festive window, featuring oversized paper baubles and fairy lights.
- Last year’s winner and notable mention are highlighted, inspiring creativity for this year’s participants.
Drapers invites fashion retailers from the UK and Ireland to showcase their creative flair in the Christmas windows competition. Participants are encouraged to submit at least three well-angled photographs of their eye-catching displays along with shop details by December 23. This annual event highlights the incredible talent found in independent fashion retail, creating an opportunity for shops to shine during the festive season.
The Dressing Room in St Albans leads the way as the first retailer to present its festive window. Adorned with oversized paper baubles and strings of fairy lights, the display complements the boutique’s party occasionwear, setting a high bar for fellow competitors. It’s a testament to the imagination and skill involved in visual merchandising, encouraging others to take part and present their unique styles.
Reflecting on last year’s triumphs, the 2023 winner, Jane Young in Newark-on-Trent, crafted a whimsical 12 Days of Christmas theme. This inventive display became a community highlight, revealing daily characters like the partridge in a pear tree and 12 drummers, all constructed from recycled fabric. This creative approach not only captivated audiences but also inspired communal spirit.
Additionally, McElhinneys in Ballybofey, County Donegal, was highly commended for its ‘Land of Awe and Wonder’ themed window, designed by Richard Crawford. With inspiration drawn from fantasy and sci-fi, this display highlighted the shop’s imaginative direction and commitment to offering something distinctly different.
Such displays serve as more than just decoration; they are a celebration of design and innovation within the independent retail sector. By participating, retailers add vibrancy to shopping districts and elevate the overall festive experience for their community.
The Christmas windows competition continues to celebrate and inspire creativity in fashion retail.
