Women’s fashion brand Sosandar is set to open its third store at Newcastle’s Metrocentre this October.
- This expansion follows the successful openings of Sosandar’s first two stores in Chelmsford and Marlow.
- The new store will be strategically located in Metrocentre’s prestigious Platinum Mall amidst other renowned brands.
- Sosandar aims to establish a significant physical retail presence with a target of 50 stores over five years.
- The launch aligns with the crucial Christmas shopping season, signaling Sosandar’s forward momentum in retail.
Sosandar, a prominent womenswear brand, is poised to unveil its third store at the renowned Metrocentre shopping hub in Newcastle. This upcoming launch marks another significant step in Sosandar’s ambitious retail expansion strategy. Set to open its doors in October, the new store is strategically situated in Metrocentre’s Platinum Mall, a high-traffic area featuring popular retailers like Jo Malone and Harrods’ H Beauty.
Following the earlier openings of Sosandar’s inaugural stores in Chelmsford and Marlow, this Newcastle location is part of a broader initiative to enhance Sosandar’s retail footprint. The company is actively working towards opening 50 stores within the next five years, reflecting its robust growth trajectory and commitment to reaching more customers in key locations.
Ali Hall and Julie Lavington, co-CEOs of Sosandar, emphasized the meticulous process in choosing store locations. ‘We have a strict criteria of opening stores in top tier, thriving locations where Sosandar customers over-index, and Metrocentre ticks all these boxes,’ they noted. Their strategic insights point to a carefully measured approach to retail presence, ensuring alignment with Sosandar’s brand and market reach.
Ben Cox, director at Sovereign Centros, asset managers of Metrocentre, expressed enthusiasm about the forthcoming launch, underscoring the mall’s prominence. ‘Sosandar’s arrival at Metrocentre for one of their first physical stores, and first in the region, is fantastic news and reflective of the destination’s dominance in the North East and strength in the UK as a whole,’ he remarked. This statement highlights the mutually beneficial relationship between Sosandar and Metrocentre, as both aim to strengthen their market positions.
Sosandar’s expansion into Metrocentre highlights its strategic growth in the UK retail landscape.
