Spar North of England has launched a new £5 premium meal deal, expanding its food offerings to include hot meals, sushi, and deli options alongside snacks and drinks.
- The new premium meal deal is priced at £5 and is intended to complement the existing £4.25 standard meal deal.
- Over 450 new products have been added, spanning 400 drink options and more than 50 different snack choices.
- The introduction of this meal deal marks the most significant change Spar has made to its offerings in 15 years.
- This development follows extensive market research and feedback, aiming to enhance customer satisfaction.
Spar North of England has unveiled a fresh addition to its meal deal lineup—a £5 premium meal deal designed to offer more variety and value. This new option includes an array of choices for the main dish such as hot food, sushi, or deli baguettes, subs, and paninis. Customers can also pick a snack and a drink, all under the new price point, creating an enticing offer for those looking for a quick and satisfying meal.
This premium offering runs alongside Spar’s traditional meal deal, which remains at £4.25. The existing deal offers pre-packaged sandwiches, wraps, pasta pots, and salad pots as mains, accompanied by a snack and a drink. While the standard meal deal continues to cater to customers seeking familiar options at a competitive price, the new premium deal aims to draw in those seeking a more diverse menu.
With the introduction of the premium meal deal, Spar has expanded its product range significantly, adding over 400 varieties of drinks and more than 50 snacks. This move is seen as a major shift in Spar’s strategy, representing the largest simultaneous upgrade in their meal deal offerings for a decade and a half. According to Spar, this adjustment reflects the brand’s commitment to evolving with its customer’s needs and preferences.
Kim Hudson, food-to-go development manager at James Hall & Co, emphasized the importance of customer input in these changes. “We are excited to implement the new premium meal deal and introduce changes to the range we think customers will love,” she said. Hudson also noted that the preparation involved comprehensive market research and feedback from Spar’s deli teams across company-owned and independent stores. This collaborative effort ensures that the new offerings resonate well with Spar’s diverse customer base.
Spar has launched a full-scale marketing campaign to back this new range. This includes extensive in-store promotions and digital screen advertisements, aiming to make their meal deals a standout choice for shoppers. By strategically placing these offers in the spotlight, Spar intends to capture attention and drive foot traffic into its stores.
Spar’s new premium meal deal showcases a dynamic shift in retail food offerings, catering to evolving customer preferences.
