Sports Direct has unveiled its expansive retail space in London’s renowned Westfield White City shopping center, marking a significant step in its growth strategy.
- Spanning 29,000 square feet across two levels, this new store brings a comprehensive range of fitness and performance gear from top brands like Nike and Adidas.
- The store introduces innovative concepts, including dedicated areas for various sports categories and newly launched outdoor sections.
- Frasers Group CEO Michael Murray emphasizes the importance of adapting to consumer needs, highlighting this store’s role in their broader retail strategy.
- A follow-up to the Oxford Street flagship, this opening solidifies Sports Direct’s presence in London’s bustling retail scene.
Sports Direct has opened its latest store in London’s bustling Westfield White City shopping center, covering an impressive 29,000 square feet over two floors. This significant retail space is part of the company’s ‘elevation strategy’, offering a vast selection of fitness and performance apparel, equipment, and footwear. Customers can explore products from leading brands, including Nike, Adidas, Under Armour, Puma, and Asics.
Among the new features, the store introduces Sports Direct’s fresh running and outdoor concepts. Dedicated sections are thoughtfully arranged to cater to various sports, creating an inviting destination for athletes and enthusiasts alike. These innovations reflect the retailer’s efforts to enhance the shopping experience and meet diverse customer preferences.
Frasers Group, which owns Sports Direct, plans further expansion with another store set to open at Westfield Stratford in Spring 2025. This move underscores their commitment to providing access to premium sports brands throughout London. Michael Murray, CEO of Frasers Group, stated, ‘As a leading global retailer, Sports Direct is committed to providing customers with unparalleled access to the best brands and the best sports retail experience.’
Murray’s remarks highlight the strategic importance of the London market and the company’s dedication to evolving with consumer demands. The Westfield White City store is modeled after the successful format of their Oxford Street flagship, promising an unrivaled destination for sports shopping.
Sports Direct’s new store at Westfield White City enhances its retail presence and aligns with its strategic vision for growth.
