Supermarkets have outlined their key food and drink trends for Christmas 2024, highlighting a shift towards innovative and nostalgic offerings across the board.
- Cheese dominates as a staple for festive grazing, with DIY cheeseboards gaining popularity among UK adults.
- Festive food-to-go has evolved with unique options like spicy wraps and sandwiches becoming part of the Christmas tradition.
- Nostalgic flavors see a revival with supermarkets offering modern takes on classic dishes this holiday season.
- A focus on moderation is evident with an increase in low and non-alcoholic beverages amid evolving consumer preferences.
As Christmas 2024 approaches, major supermarkets have identified key trends that are expected to shape this festive season’s food and drink landscape. The growing preference for creating personal cheeseboards is particularly noteworthy. Tesco reports that 61% of UK adults now lean towards assembling their own boards, with traditional cheeses such as cheddar and brie remaining favorites. Aldi and Asda join this trend by offering elaborate cheese and charcuterie selections, highlighting cheeseboards as essential party food items.
Festive food-to-go options are increasingly diverse, reflecting a broader range of flavors and preferences. Co-op leads with a premium selection, featuring unique items like a peppercorn steak wrap and a turkey, truffle, and brie sandwich. Meanwhile, Asda breaks away from convention with a ‘Let It Spice Festive Curry Wrap,’ encapsulating curry flavors usually associated with Christmas leftovers. These offerings cater to those seeking a change from traditional festive fare.
Nostalgia is making a comeback in the form of reinvented classic dishes. Waitrose and Sainsbury’s are at the forefront, with offerings that evoke childhood memories while incorporating contemporary tastes. Waitrose’s mini carbonara cups and lobster cocktails alongside Sainsbury’s retro-inspired items are examples of this emerging ‘new nostalgia’ trend.
The trend of reduced alcohol consumption is evident this Christmas, with supermarkets like Tesco projecting increased sales of low and non-alcoholic drinks. Innovative offerings include Elderflower and Blood Orange Spritzi alongside sophisticated mocktails. Sainsbury’s and Asda still cater to traditional tastes with flavored liqueurs and festive cocktails, though the shift towards moderation is clear.
Dessert innovation isn’t left behind, with supermarkets experimenting with flavors and presentation. Asda’s Fig, Whisky, and Honey theme dominates its signature pies and treats, while Aldi introduces a luxurious Specially Selected Ultimate Gold Coin dessert. M&S brings creativity with updated versions of well-loved treats like the Colin the Caterpillar cake.
Convenience continues to be a focal point, with Tesco, Sainsbury’s, and others offering ‘Christmas dinner in a box’ options, simplifying meal preparation. These packages typically feature all-inclusive meals designed to serve families, emphasizing quality and ease.
Meat-free choices are progressively transforming the Christmas menu. Tesco highlights an array of vegetarian centerpieces like the Butternut Wellington, while M&S introduces exclusive dishes such as a Honey Glazed Vegetable Tart. Aldi also expands its vegan repertoire, making plant-based dining an integral part of this season’s celebrations.
Christmas 2024 is set to be a blend of tradition and innovation as supermarkets adapt to changing consumer tastes and preferences.
