Sweaty Betty is making a comeback in the US retail landscape with new store openings.
- The activewear brand has opened its doors in Washington DC and Chicago.
- Simultaneously, UK stores have launched in Cardiff and Westfield London.
- This move follows the closure of 12 US locations in 2020.
- Founder Tamara Hill-Norton emphasizes community connection and brand expansion.
Sweaty Betty, a prominent London-based women’s activewear brand, is once again setting roots in the American retail scene. With strategic new openings in Washington DC and Chicago, the brand is looking to enhance its market presence and community engagement in the US.
The development comes after the brand’s decision to close its 12 US outlets back in 2020, a retreat from its first US market entry in New York in 2013. Now, Sweaty Betty is focused on strengthening its international footprint with these key locations.
Melissa Mullen, the global brand president of Sweaty Betty, expressed enthusiasm for this strategic move. “We are thrilled to open these new US locations in Chicago and DC, as well as our new UK stores,” she stated, highlighting the potential to connect with vibrant communities and support active lifestyles.
In the UK, the expansion includes the inauguration of Sweaty Betty’s first store in Wales, located in Cardiff’s Morgan Quarter, and a new setup in Westfield London, Stratford. This expansion brings the total number of Sweaty Betty stores in the UK to 85, affirming its robust presence in the region.
Founded by Tamara Hill-Norton in 1998, Sweaty Betty remains committed to its foundational values centered around empowerment, community, and active living. The recent openings reflect the brand’s ambition to reinforce its influence both locally and internationally.
Sweaty Betty’s strategic expansion in key cities signals a promising future for its global retail impact.
