Renowned apps Temu and Shein have dominated the UK’s iPhone download charts in 2024.
- Temu emerged as the number one most downloaded app across several global markets, including the UK.
- Shein, another popular app, closely follows Temu in UK’s free iPhone app rankings for downloads.
- Shopping apps overall ranked high, with Vinted and Threads securing spots in the top downloads.
- The app market landscape is shifting, spotlighting e-commerce platforms and shifting user preferences.
Temu has achieved significant success in the UK’s app market, topping the list of most downloaded free iPhone apps in 2024. This trend is not isolated to the UK, as Temu has also captured the leading position in other countries such as the US, Germany, and Australia. Launched in the UK just over a year ago, Temu continues to expand its presence by servicing over 80 international markets and recruiting UK-based sellers to maintain fast delivery options for local customers.
In multiple global markets, Temu finds itself as either the leader or second most downloaded app, reinforcing its status as a dominant force in the e-commerce arena. The platform’s ability to deliver goods quickly has resonated well with UK consumers, who now can receive orders in as little as one business day.
While Temu leads, Shein also retains a stronghold among UK users as one of the preferred e-commerce apps. This indicates a broader trend where e-commerce platforms are gaining popularity and reshaping the app download landscape in the UK.
In addition to these e-commerce platforms, Apple’s annual app performance list highlighted other top contenders like Block Blast!, the leading free game, and popular services such as ChatGPT and TikTok. The variety of apps listed illustrates a diverse interest from UK users, though shopping apps have notably surged forward.
Completing the list, apps like Vinted and Threads showcase the emerging interest in second-hand goods and social media alternatives, carving out distinct niches in the app download ecosystem.
The prevailing trend in the UK’s app downloads of 2024 underscores the growing footprint of e-commerce platforms.
