Tesco announces price reductions on over 200 products in Express stores, emphasizing affordability for customers.
- More than 222 household essentials are seeing an average price reduction of over 10% in the latest move by Tesco.
- From milk to coffee, these price cuts are aimed at offering better value at Tesco’s convenience locations.
- Tesco’s price drops include both own-brand and well-known branded items, enhancing customer savings.
- The initiative follows thousands of previous price cuts and a strategic expansion in online cosmetics offerings.
Leading a significant initiative to improve customer savings, Tesco has declared a substantial price cut on 222 everyday products in its Express stores. This move, aimed at enhancing affordability for shoppers, sees prices reduced by an average of over 10%. The cuts include essential items such as milk, bread, pasta, and coffee.
Starting this week, customers can purchase a four-pint bottle of milk for £1.45, enjoy a reduction of 25p on 300g chicken breast portions now priced at £2.25, and save 25p on a 200g jar of Tesco Gold Instant Coffee, bringing its cost down to £2.25. Branded products like Warburtons White Sliced Sandwich Rolls now cost £1.20, a reduction of 10p, while Domestos Original bleach has seen an 11p drop, now priced at £1.19.
Tesco’s chief executive, Ken Murphy, has stated, “Today’s round of price cuts on more than 200 lines in our Express stores underlines our commitment to offering great value to Tesco customers.” The emphasis is on combining convenience with cost-effectiveness, catering to everyday needs.
This announcement coincides with Tesco’s strategic move earlier in the month to expand its online cosmetics range. Customers can now access over 450 new products from brands such as Maybelline, L’Oreal Paris, and Essie, which follows the previous additions of Rimmel and Sally Hansen products.
The simultaneous efforts in pricing and product range expansion illustrate Tesco’s drive to maintain a competitive edge and provide enhanced customer satisfaction through value and variety.
Tesco continues to bring value to its customers through strategic price reductions and an expanded online product range, focusing on convenience and affordability.
