Tesco has partnered with Itsu to include premium sushi in its meal deal, starting October 21.
- Itsu’s dragon roll sushi is available in four varieties: Teriyaki Salmon, Vegetable Crunch, Katsu Chicken, and California.
- The sushi packs come with mayo, sweet soy sauce, and tempura pieces, encased in spill-proof packaging.
- Sushi has surpassed smoked salmon sandwiches as the UK’s leading lunchtime option.
- Itsu’s frozen rangewith dumplings and veggie snacks expands in Tesco starting November.
Beginning October 21, customers shopping at Tesco can elevate their lunchtime options with the inclusion of Itsu’s premium sushi within the £5 meal deal offer. Itsu’s esteemed range of dragon roll sushi brings a taste of Asian-inspired cuisine directly to the supermarket chain’s clientele, a move indicative of Tesco’s commitment to diversifying its meal selections.
The available selections include an array of four distinct varieties — Teriyaki Salmon, Vegetable Crunch, Katsu Chicken, and California. Each choice offers a unique flavor experience, presenting consumers with abundant options to satisfy their taste preferences while enjoying the convenience of a supermarket meal deal.
In addition to the sushi itself, packs are complemented by accompanying sachets of mayonnaise and sweet soy sauce, alongside a pot of crunchy tempura pieces designed to enhance the overall dining experience. The innovative packaging design incorporates a border aimed at preventing spillages, thus facilitating a more convenient and mess-free consumption.
Significantly, sushi has emerged as the predominant choice for lunchtime meals in the UK, overtaking long-favored options such as smoked salmon sandwiches. This shift in consumer preference highlights the growing trend towards diverse and flavorful food selections that prioritize taste and freshness.
Furthermore, Itsu has broadened its reach in the frozen food sector with the introduction of new products, including Chicken Soup and Vegetable Steamed dumplings, alongside a variety of veggie snacks such as Vegetable Tempura Fries, Glazed Miso Aubergine, and Pumpkin Crispy Fritters. Retailing at accessible price points, these items will be available in Tesco from November, following their presence in other leading supermarkets.
Tesco’s collaboration with Itsu underscores a dynamic shift in consumer preferences towards more diverse and contemporary meal options.
