Tesco is significantly enhancing its online beauty offerings, responding to customer demand with over 450 new products.
- Maybelline, L’Oreal Paris, and Essie cosmetics are now available for online purchase, reflecting popularity metrics.
- Increased searches for Maybelline prompted Tesco to expand its online portfolio with these sought-after brands.
- The initiative includes both delivery and convenient click-and-collect options from larger stores.
- Customers can also benefit from special promotions like the three-for-two offer on select cosmetics.
In a strategic move to cater to rising customer demand, Tesco has expanded its online cosmetics portfolio by adding more than 450 products from renowned brands such as Maybelline, L’Oreal Paris, and Essie. This development allows consumers to conveniently access a wider range of beauty products directly from Tesco’s website, opting for either home delivery or in-store collection.
The decision to include these brands followed an analysis revealing Maybelline as the top-searched cosmetics name on Tesco.com. Building on this insight, Tesco had previously integrated Rimmel and Sally Hansen into their online offerings, observing notable sales growth. The current expansion aims to replicate this success by offering even greater diversity and accessibility to customers.
Marianne Aitken, Tesco’s category director for beauty and personal care, emphasized the convenience this expansion provides, stating, “Delivering beauty products from Maybelline, L’Oreal Paris, and Essie direct to customers, or for convenient collection from the majority of our large stores, means that we can save customers a trip and help them get even more choice and great value.” This initiative highlights Tesco’s commitment to catering to customer preferences by simplifying access to popular beauty products.
To mark the introduction of these new products, Tesco is offering a Clubcard Prices promotion that includes a three-for-two deal on all cosmetics. This promotion is accessible both online and in-store, featuring beauty staples such as Maybelline Sensational Sky High Mascara and L’Oreal Paris Paradise Waterproof Mascara, thereby enhancing customer value.
The expansion of Tesco’s online beauty range aligns with customer preferences, enhancing accessibility and value through strategic brand inclusions and promotions.
