Tesco is expanding its ‘reduced in price, just as nice’ signage to 300 additional supermarkets, aiming to reduce food waste and offer value to customers.
- The initiative focuses on making discounted products, particularly those near expiry, more visible and attractive to shoppers.
- Initial surveys show that customers are more inclined to purchase products if the display areas are visually appealing.
- The move is part of Tesco’s broader strategy to address food waste and enhance shopping experience.
- Plans are underway to extend this initiative to even more stores in the future.
In an effort to tackle food waste and provide better value for consumers, Tesco is broadening the reach of its ‘reduced in price, just as nice’ signs to an additional 300 stores. This expansion comes on the heels of its initial introduction last October, which received positive feedback from consumers.
The signage focuses primarily on discounted items such as fresh produce nearing its expiration date and seasonal products nearing the end of their sale cycle. By highlighting these products, Tesco aims to enhance visibility and encourage purchases, ultimately reducing waste and providing cost savings to customers.
The decision to roll out this signage more broadly follows consumer surveys indicating a willingness to purchase more if discount areas are visually enhanced. The insight gained from these surveys underscores the importance of not just price but presentation in influencing consumer behavior.
Claire Lorains, Tesco’s Group Quality, Technical, and Sustainability Director, emphasized the company’s commitment, “At Tesco we have no time for food waste and we do everything we can to reduce it.” Her statement reflects a strong corporate stance on sustainability and resource efficiency.
Looking ahead, Tesco has plans to further extend its efforts to more locations, signaling a long-term commitment to reducing food waste while also catering to cost-conscious shoppers.
Tesco’s expanded signage initiative exemplifies its dedication to sustainability and consumer value, with promising plans for further growth.
