Tesco makes a significant addition to its ‘Finest Dine In for Two’ offer by including Lucky Saint’s alcohol-free lager, reflecting an upward trend in no and low-alcohol beverages.
- Sales of no and low beer and cider at Tesco surged by 15% during January 2024, showcasing growing consumer interest.
- The inclusion coincides with an increased preference for non-alcoholic alternatives during events like the Euros, with sales peaking during the summer.
- Lucky Saint is the first non-alcoholic beer to feature in this Tesco range, broadening consumer choice significantly.
- The offer expands further with 11 new seasonal dishes, enhancing the dining experience for autumn and winter.
Tesco has taken a strategic step by integrating Lucky Saint’s alcohol-free lager into its ‘Finest Dine In for Two’ deal, a move that signifies the burgeoning popularity of no and low-alcohol drinks among consumers. The rise in demand is evident not only through the 15% increase in sales of no and low beer and cider during Dry January 2024 but also through the sustained interest during major events such as the Euros. Non-alcoholic alternatives continue to attract new supporters, making significant sales strides beyond traditional peak periods like Christmas.
The introduction of the Lucky Saint lager, as the first non-alcoholic beer in Tesco’s premium meal deal, marks a notable expansion of consumer choices available in the supermarket’s offerings. According to Lucky Saint founder Luke Boase, “Demand for alcohol-free beer in supermarkets continues to rise with increasing numbers of people buying alcohol-free beer when choosing what to drink, whether that’s throughout the week or at the weekend.” This collaboration between Tesco and Lucky Saint, supported by Drinkaware, underscores a commitment to catering to diverse consumer preferences.
Alongside this addition, Tesco has announced the inclusion of 11 new seasonal dishes to the meal deal. These new options span a range of enticing mains such as Chicken & Serrano Ham with Beurre Blanc Sauce, and Slow Cooked Steak Pie. Complementary sides include Roasted Mushrooms in Creamy Garlic Sauce, while desserts feature Lemon and Mascarpone Cheesecake Slices, providing consumers with a comprehensive and varied dining experience for just £12, given the possession of a Clubcard.
This initiative not only enhances the meal selection but also aligns with broader market shifts toward healthier and more varied consumption patterns. The expanded offerings reflect Tesco’s strategic direction in meeting the evolving demands of its customer base, balancing traditional tastes with contemporary dietary trends.
Tesco’s latest expansion of its ‘Finest Dine In for Two’ offer exemplifies its adaptive strategy in embracing market trends.
