Tesco has surpassed Asda as the UK’s most affordable option for large grocery purchases, with details recently confirmed by Which?.
- The shift in supermarket affordability marks the first time since June that Tesco has been cheaper than Asda for a large trolley of 159 items.
- With Clubcard discounts, Tesco’s total came to £399.73, while Asda’s equivalent items totaled £409.36, showcasing a noticeable price difference.
- Without Tesco’s Clubcard, the 159 items reached £441.14, still placing Tesco in a competitive position.
- Discounter supermarkets Aldi and Lidl remain unbeatable for smaller grocery lists, with Aldi retaining its title for November.
For the first time since June, Tesco has emerged as the most cost-effective option for substantial grocery shopping in the UK. Extensive research conducted by Which? highlights that a large basket of 159 items at Tesco, discounted through Clubcard incentives, cost shoppers £399.73. In comparison, Asda’s equivalent selection was priced at £409.36, showing a decisive shift in affordability.
When looking further into the numbers, Tesco’s offerings without Clubcard discounts amounted to £441.14, but they still manage to maintain a significant competitive edge. Meanwhile, Sainsbury’s with Nectar pricing came in as the third most economical choice at £410.52, with Morrisons and Ocado following at £421.52 and £432.74, respectively. Interestingly, Waitrose topped as the priciest option without promotional pricing, concluding at £452.09.
A survey on 55 popular groceries, inclusive of staples like bread, milk, and cheese, placed discounters Aldi and Lidl as the most affordable for smaller shops. Aldi maintained the title for November, costing a minimal £97.89, while Lidl’s prices remained close at £98.27 with Lidl Plus savings. Not far behind, Tesco with a Clubcard and Sainsbury’s with a Nectar card followed at £105.61 and £106.71, respectively.
The survey further documented that Sainsbury’s was running deals on 11 items with their Nectar prices, whereas Tesco offered Clubcard prices on nine listed products. Likewise, Morrisons applied their More card savings on six items, contributing to their competitive pricing strategies. Ocado and Waitrose remained the costliest for smaller grocery loads, at £116.75 and £123.32, respectively.
The recent data underscores Tesco’s strategic advantage in cost-effectiveness, further solidifying its stance in the competitive supermarket landscape.
