Tesco is set to reintroduce its F&F clothing range online, marking a return after a six-year hiatus since its non-food website closure.
- The clothing line will integrate with Tesco’s recently launched marketplace on Tesco.com, expected to debut later this year.
- Greg Bertrand, head of Tesco’s Woosh service, is leading the relaunch as head of online for F&F.
- The move reintroduces F&F products to Tesco’s website, unavailable since the 2018 closure of Tesco Direct.
- F&F clothing was previously available on Next’s site until earlier this year.
Tesco is poised to bring its F&F clothing range back online, a significant move since the shutdown of its non-food website in 2018. This decision aligns with Tesco’s strategy to enhance its digital footprint and provide a comprehensive shopping experience for its customers.
F&F clothing will be integrated into Tesco’s expansive marketplace on Tesco.com, launched in June, which hosts a wide array of products including garden, DIY, homeware, toys, and pet care. The marketplace aims to establish Tesco as a one-stop shop for consumer needs, offering an extensive range of items alongside groceries.
Greg Bertrand, previously the head of Tesco’s rapid grocery delivery service, Woosh, has been appointed as the head of online for F&F. Bertrand’s leadership is integral to the successful reintroduction of the clothing line on Tesco’s digital platform, marking a new chapter for the brand’s online presence.
The return of F&F to Tesco’s platform is notable, considering it marks the first time customers can purchase these products directly from Tesco’s website since the closure of Tesco Direct. At that time, Tesco Direct was deemed unsustainable due to high marketing and fulfillment costs, prompting the company to consolidate its online services.
Although F&F products have been available through other channels, such as Next’s ecommerce site from 2019 until January 2024, the direct availability on Tesco promises to streamline customer access and potentially boost sales. Tesco, however, remains discreet about further details, stating their ongoing commitment to improving customer experiences.
Tesco’s strategic online relaunch of F&F anticipates enhancing customer accessibility and boosting its digital presence.
