Tesco plans to relaunch its F&F clothing line online, marking a return since 2018.
- The F&F range, previously part of Tesco Direct, will be part of a new marketplace.
- Greg Bertrand is overseeing the relaunch, having joined as head of online earlier this year.
- F&F clothing was available on Next’s website from 2019 until January 2024.
- Tesco aims to enhance its online offerings, keeping customers informed of developments.
Tesco is strategically advancing towards the revival of its online F&F clothing range, a move that comes after a six-year hiatus since the closure of Tesco Direct in 2018. The relaunch is anticipated to occur within the upcoming months, promising to reintroduce customers to the popular fashion line via Tesco’s digital platform. This initiative signals a significant shift in Tesco’s e-commerce strategy, aligning with broader market trends favoring online retail channels.
The F&F clothing range, an integral part of Tesco’s fashion offerings, was previously accessible through Tesco Direct before its discontinuation. As part of the upcoming relaunch, F&F is expected to integrate into Tesco’s newly formed online marketplace. This marketplace may serve as an expansive digital space for customers to explore and purchase various non-food items alongside F&F garments, streamlining their shopping experience.
In a strategic move to enhance the digital presence of the F&F brand, Tesco appointed Greg Bertrand as the head of online for F&F earlier in the year. His expertise is aimed at steering the brand’s transition back into the e-commerce sphere, ensuring a robust and user-friendly online shopping environment for consumers.
Following its integration into Tesco Direct, F&F was made available on Next’s platform starting in 2019, extending its digital reach. However, the availability concluded in January 2024, paving the way for Tesco’s decision to independently reestablish the F&F line on its own website.
Tesco has expressed its commitment to improving its online service, emphasizing continuous customer engagement and satisfaction. While specific details remain forthcoming, Tesco has assured that it will provide updates as developments occur, reflecting its proactive stance in refining digital consumer interactions.
Tesco’s strategic relaunch of F&F online highlights its commitment to expanding digital retail experiences.
